Efevoo Pay Product Design
Efevoo Pay is a fintech platform that enables digital payments and financial interactions across web and mobile products. As part of an ongoing collaboration, I helped shape and evolve the user experience, visual language, and product strategy while supporting business growth and user adoption.
Product Design
Project Overview
Client: Efevoo Pay
Industry: Fintech
Platform: Web & Mobile
Role: UX/UI Design Manager & Product Designer
The Challenge
The platform required continuous evolution to support new business needs while maintaining usability across increasingly complex financial workflows. The challenge was to balance user needs, technical constraints, and business objectives within a fast-moving product environment.
My Contributions
Led UX strategy and product design initiatives.
Designed and optimized payment and financial management flows.
Created scalable UI patterns and design standards.
Collaborated closely with founders, stakeholders, and developers.
Supported product decisions through user behavior analysis and performance insights.
Process
The design process combined product strategy, user experience design, and iterative collaboration across teams.
Key activities included:
User flow mapping and journey optimization.
Wireframing and interface design.
Design system evolution and maintenance.
Cross-functional workshops and stakeholder alignment.
Design QA and implementation support.
Data & Insights
To better understand user behavior and identify optimization opportunities, I leveraged analytics tools such as Lucky Orange and Google Analytics.
These insights helped uncover:
High-engagement product areas.
Friction points within critical user journeys.
Opportunities for UX and conversion rate optimization.
Behavioral patterns across web and mobile experiences.
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